Most strategy books introduce you to lots of different tools, techniques and methodologies that can be used to analyse almost everything. The problem is that they don’t explain how to apply them in a sequence that starts with confirming whether you need a strategy and, if you do, what you want it to achieve, and ends with a completed strategy that you can implement and then adapt as circumstances change (which they inevitably will). The Quick Guide to Effective Strategy is different because that’s exactly what it does.

Based on fourteen critical thinking questions dispersed over five thematic stages, the proven methodology described in the book is entirely scalable. This means it works when you only have a few hours to decide how you’re going to react to a rapidly unfolding situation and when you have the luxury of more time to develop your strategy.

Using examples from across the public, private and third sectors, the book provides an invaluable handrail for entrepreneurs, company directors (executive and non-executive), charity trustees, senior government officials, school governors and anyone else who wants to understand how to develop an effective strategy, one that exploits the opportunities and overcomes the obstacles that today’s increasingly chaotic and uncertain environment creates.