Strategy + Leadership = Success
Highly successful organisations have a clear view of where they want to be in the future and how they’re going to get there. Whether you are in the public, private or third sector, we can help you define your organisation’s vision and develop the strategy to achieve it.
Craig Lawrence CBE is an international strategy consultant with a proven record of developing and implementing collaborative strategies that exploit opportunities to deliver outstanding results. He set up Craig Lawrence Consulting in December 2020 because he was struck by just how many organisations struggle to do the same. Drawing on a trusted network of experienced Associates, Craig and his team aim to redress this by helping organisations define an ambitious vision for the future and then develop the strategy to achieve it, exploiting the opportunities and overcoming the threats that our increasingly volatile, uncertain, complex and ambiguous (VUCA) environment creates.
Commissioned into the Gurkhas in 1983, Craig left the British Army as a Major General in 2016 and then spent more than four years teaching strategy-making and strategic leadership to an international cohort of senior executives at the Royal College of Defence Studies (RCDS) in London. Although its name might not suggest it, RCDS is the UK Government’s ‘strategy school’ and is a global leader in the postgraduate education of strategists and future strategic leaders. Author of five books, including Getting Strategy Right (Enough), RCDS’s seminal guide to strategy-making, Craig’s next book, The Quick Guide to Effective Strategy, will be published later this year (2022). Craig now works with organisations in the public, private and third sectors, both in the UK and overseas, helping them to develop highly innovative strategies that will position them ahead of their competition.
The proven methodology that Craig and his team apply has been refined over many years of developing innovative and highly effective strategies for clients in the public, private and third sectors. At its heart are 14 key questions, dispersed over five thematic stages, that help bring rigour, structure and insight to a leadership team’s strategy-making. The five stages are:
- Stage 1: Understand the issue, environment and desired outcome.
- Stage 2: Develop the strategic options.
- Stage 3: Decide which option should form the basis of the strategy.
- Stage 4: Refine and implement the strategy.
- Stage 5: Review and adapt the strategy.
A range of tools and techniques are introduced to help answer the questions associated with each stage, all of which are explained in the ‘Client Guide’ that clients can refer to throughout the fully-facilitated strategy-making process.
Craig and his Associates offer a range of services, from discussing some of the things to think about if you’re embarking on developing a strategy, through to designing and delivering courses to upskill your organisation’s own strategy-making team, through to working with you to develop a complete strategy or helping review, and then adapt, an existing strategy. See ‘Our Services’ below for a more complete understanding of how we can help your organisation achieve its ambition for the future.
We offer a bespoke strategy development service, ranging from an interactive presentation to help you think about how you might approach strategy-making through to working with you to develop your finished strategy.
High level leadership requires a different skill-set to that at the lower levels. We offer a series of presentations and workshops to help you explore these differences and identify how to close your capability gaps.
We offer a range of course design services to help you provide the training and education your organisation needs to develop its strategy-making and high level leadership skills.