Award Winning Strategy Course
Our multi-award winning ‘Developing and Implementing Effective Strategy’ course is a great way to develop a new strategy AND upskill your strategy making team
Stand out with an award-winning strategy course backed by the Chartered Management Institute (CMI)
Our three-day Developing and Implementing Effective Strategy course has received three national awards for excellence in its design and delivery – first in September 2023, again in August 2024 and again in November 2025. In May 2025, it was also formally approved as a Chartered Management Institute (CMI) Recognised Programme.
This recognition means that delegates who successfully complete the course are eligible to join the CMI as Foundation Chartered Managers, gaining professional status, the right to use the postnominals fCMgr after their names, and access to the full benefits of CMI membership – helping them stand out in their careers and continue their professional development.
Based on Craig Lawrence’s best-selling book The Quick Guide to Effective Strategy, the course combines practical tools with strategic insight, making it ideal for organisations looking to both develop a new strategy and invest in the capability of their teams. It’s a win–win: delivering measurable results for your organisation while upskilling and recognising your most valuable asset – your people.
Some of the tools, techniques and frameworks covered during the course
- Critical thinking and constructive challenge.
- Framing ‘wicked’, ’adaptive’ and ‘gnarly’ problems.
- The Futures Cone and the Three Horizons Model.
- Envisioning and Rich Pictures.
- Environmental analysis (using PESTLE and ‘impact’/ ‘likelihood’ to map opportunities & threats).
- Stakeholder analysis (using ‘power’/’interest’).
- SWOT Matrix to capture the outcome of analysis.
- The ‘Five Tests of Strategy’ (to assess whether the strategy is likely to be successful).
- The McKinsey 7-S Framework (to assess whether the implementing organisation is aligned behind a strategy).
- Action plans and risk registers.
- Red Teaming, wargaming, premorteming and ROC Drills.
- Generative AI in developing strategy.
- Strategic narratives and communications plans.
Learn more about the course and download the full Course Specification at the link below.